Recently, Instagram launched its Stories feature. Stories allows you to share your everyday moments complete with your own doodles, stickers and captions, which are displayed for 24 hours only. Instagram is a photo sharing app known for perfectly composed and aesthetically pleasing photos that make up your profile. Throw in the fact that posts are subjected to likes and comments, and you end up with a highly edited and curated experience. Instagram Stories changes all that! They are fast, fun and much less pressure to produce than a standard Instagram post. 

A notable feature of Stories is that it allows Instagram users to get a slice of the popular Snapchat experience without ever leaving the Instagram app. This makes it very user-friendly, especially for non-millennials who may not be as tech savvy. Its casual nature and absence of likes and comments means that people are more likely to be authentic. So what happens when you take this fleeting, judgment-free experience and add it to the broader context of Instagram? Instagram Stories offers a fun way to share your moments with your personality without any pressure to be perfect.

How does it work?     

To create a story on Instagram, tap the new “+” icon at the top left-hand corner of the screen, or you can reveal the story camera by simply swiping left.